BA in Fashion Business & Buying

Discover the course A Fashion Business & Buying BA program focuses on the business side of the fashion industry. In this program, students will learn about the processes involved in buying and merchandising, as well as the fundamentals of running a successful fashion business. The curriculum typically includes courses in marketing, consumer behavior, fashion forecasting, branding and advertising, merchandising, supply chain management, e-commerce, and retail management. Additionally, students will have the opportunity to take courses that specialize in areas such as sustainability, fashion technology, and innovative business. Graduates of this program can pursue careers as buyers, merchandisers, marketing and sales managers, product developers, and retail managers in the fashion industry. In addition to classroom instruction, most Fashion Business BA programs offer practical experience through internships and consultancy projects. By the end of the program, students should be well-equipped with the skills and knowledge to succeed in a variety of fashion-related careers. Learning focus Fashion buying strategies Contemporary buying and e-commerce Fashion buying and product development management Fashion marketing management Purchasing budgets and range planning Supply chain management & distribution Stock management and merchandising mix Communication, time management, leadership Professional research & presentation methods Fashion history & cultural contemporary perspectives

Admission requirements for this program are being compiled.